Who are we to help?
Who are we to help?
Amy Fox - Founder & CEO
I have a Business & Commerce degree, am a CPA and have a decade of experience working with businesses with $30m-$500m in revenue - but more importantly I’ve founded (and run) 3 business including a bricks and mortar wellness business, an e-commerce product based business, and my own accounting & consulting firm
I’m not your typical accountant, I focus on improving your profitability and cash flow, helping you make smarter financial decisions that directly impact your bottom line.
The type of accounting I do - financial strategy, forecasting, and profitability analysis - is usually reserved for businesses doing $10M+ in revenue. I believe small businesses deserve the same level of financial expertise as the big guys. Which is why I work with founders to give you the tools, insights, and support to grow sustainably and profitably.
We monitor your pricing, cash flow, team structure, and business strategy to create a clear path to higher profit. And because I know finances can feel overwhelming, I make sure you don’t just get financial expertise - you get a trusted partner who listens, strategises, and helps you make confident, informed decisions.
Georgia CA - Tax Agent | Senior Tax Accountant
Georgia brings deep tax expertise and a calm, supportive presence to every client relationship.
With years of experience navigating complex tax matters, she’s the person you want in your corner come tax time (and throughout the year!)
Clients love her for her technical knowledge, but even more so for how approachable, thoughtful, and genuinely helpful she is. Georgia doesn’t just do tax, she makes it feel easy, clear, and under control.
Tammy - BAS Agent & Bookkeeper
Tammy is one of those people who just gets it done - which makes total sense when you know she’s a Mum and foster Mum, its true what they say, if you want something done, give it to the busiest person you know!
As a BAS agent and experienced bookkeeper, she keeps things ticking along for our clients with care and precision.
Tammy brings thoughtfulness and reliability to everything she does, and we’re so lucky to have her on the team.