Meet the All Senior Team
Meet the All Senior Team
Amy Fox - Founder & CEO
I have a Business & Commerce degree, am a CPA and have a decade of experience working with businesses with $30m-$500m in revenue - but more importantly I’ve founded (and run) 3 business including a bricks and mortar wellness business, an e-commerce product based business, and my own accounting & consulting firm
I’m not your typical accountant, I focus on improving your profitability and cash flow, helping you make smarter financial decisions that directly impact your bottom line.
The type of accounting I do - financial strategy, forecasting, and profitability analysis - is usually reserved for businesses doing $10M+ in revenue. I believe small businesses deserve the same level of financial expertise as the big guys. Which is why I work with founders to give you the tools, insights, and support to grow sustainably and profitably.
We monitor your pricing, cash flow, team structure, and business strategy to create a clear path to higher profit. And because I know finances can feel overwhelming, I make sure you don’t just get financial expertise - you get a trusted partner who listens, strategises, and helps you make confident, informed decisions.
Alyce CA - Senior Accountant
Alyce has 14 years’ experience helping small and medium businesses with their accounting, tax, and compliance. She knows how numbers work, and more importantly, how they impact the people running the business.
She also co-owns Kerri Greens, a winery on the Mornington Peninsula, with her husband. So she knows firsthand what it’s like to juggle the day-to-day of running a business, making decisions that affect both the finances and the people behind them.
Bringing together her technical expertise and real-world business experience, Alyce helps clients feel confident about their numbers and supported in the decisions that really matter.
Georgia CA - Tax Agent
Georgia brings deep tax expertise and a calm, supportive presence to every client relationship.
With years of experience navigating complex tax matters, she’s the person you want in your corner come tax time (and throughout the year!)
Clients love her for her technical knowledge, but even more so for how approachable, thoughtful, and genuinely helpful she is. Georgia doesn’t just do tax, she makes it feel easy, clear, and under control.